Caroline Smith cut her teeth on brands from Glenfiddich and Sailor Jerry to Hendrick's and Balvenie, followed by a stint in brand licensing for character brands, before finding herself in the cruise category. A coffee her husband talked her into with Regent Seven Seas Cruises turned into more than a…
Aifric Lennon began her career in neuroscience, researching how music affects the brain at Goldsmiths before becoming managing director at Father, a music and sound design studio. In this episode, Fred Moore sits down with Aifric to unpack why sound is still "grossly undervalued" by brands, and how a landmark…
Aja Raden began her career designing engagement rings before turning to writing, using books like Stoned and The Truth About Lies to trace how objects come to be considered valuable, and what happens when that agreement breaks down. In this episode, Anant Sharma sits down with Aja to unpack the…
In this episode, Luke Hemsley, Founder of Wednesday's Domaine, joins Fred Moore to unpack the behavioural tension driving the alcohol-free wine movement, the desire to participate in the ritual of drinking without overdoing it, and why that shift has as much to do with psychology as it does with taste.…
Barbara Muckermann has led at nearly every altitude of the travel industry, from PR and trade through Silversea Cruises, MSC, and Loro Piana, to her current role as CEO of Kempinski Hotels, one of the oldest independent hotel groups in Europe. In this episode, Anant sits down with Barbara to…
Mattheos Georgiou has spent three decades in luxury hospitality, working across Tokyo, Moscow, Dubai and beyond, shaped by crises as much as by calm. As Head of Operations for One&Only, SIRO and Rare Finds, he now oversees brands with very different ambitions, but a shared conviction that hospitality should help…
Bob Donofrio has spent more than three decades at the summit of luxury, leading some of the world's most storied maisons, including Bulgari, Roberto Cavalli, and Asprey. But it was a question he'd never thought to ask that changed everything. Where does gold actually come from? In this episode, Anant…
Pär Heyden has spent his career at the intersection of precision design and brand building, from the tactile engineering of Hasselblad cameras to the industrial heritage of Volvo, and now as Head of Brand and Executive Creative Director at Polestar. In this conversation, Anant sits down with Pär to explore…
Berry Bros. & Rudd has been trading from the same address on St James's Street since 1698. It was founded by a woman, holds two Royal Warrants, and today offers more than 5,000 wines selected by five Masters of Wine. Claudia Stebbings, Director of Marketing & Experiences, joined in 2019…
Filippo Arnaboldi joined Frette in 1999 as one of six employees in the US. Twenty-five years later, he leads the brand globally, having grown it from a small European heritage business into one of the world's most recognised names in luxury home textiles. Founded in 1860, Frette has supplied royal…
Daniel Bense spent nearly 12 years inside Aesop, helping build its commercial engine and cultural presence across Europe and the US, before leading British heritage brand Sunspel as Managing Director. In 2022 he stepped away to build something of his own. To My Ships launched in 2024 after two years…
Lew Frankfort joined Coach in 1979 when it was a $6 million leather goods company with a factory, a handful of offices, and a cult following. Over the next three decades, he led its transformation into a $5 billion global brand, coining the term accessible luxury along the way and…
James Cavagnari has built a thirty-year practice on a simple but hard-won idea: that the best spaces get better with time. The founder of Prima Design, a Florence-based studio working across luxury retail, hospitality and residential, joins Fred Moore to talk about craft, context and the discipline of designing without…
Opening later in 2026, Long Lane is not a spa, a hotel or a members' club. It's a rethink of how hospitality can operate when health is the starting point. Co-founder Loui Blake joins Fred Moore to unpack the model behind it. From designing environments that support both social and…
Sam Bompas is the co-founder of Bompas & Parr, a studio known for creating experiences that sit somewhere between food, architecture and theatre, from inhalable cocktails to large-scale edible installations. In this episode, he joins Anant Sharma to explore what it means to design for the senses. They discuss how…
Bombardier started with a snowmobile. Today, it builds the world’s fastest business jet. In this episode, Ève Laurier, VP of Communications & Marketing at Bombardier, joins Fred Moore to unpack the company’s transformation into a focused, pure-play business aviation brand—and the work required to reshape how it’s understood. Eve shares…
What makes a city work? According to Chris Choa, it has very little to do with the buildings. In this episode, Anant Sharma speaks with Chris Choa, Founder of OUTCOMIST, about the behavioural logic that shapes how cities attract people, evolve identity, and create lasting value. Drawing on decades of…
Liquid Death didn’t grow by following category rules. In this episode, Andy Pearson, VP of Creative at Liquid Death, joins Anant Sharma to unpack the brand’s anti-marketing marketing strategy, where the focus is on making things people actually want to watch. From launching with an ad before the product existed…
Liquid Death didn't grow by following category rules. In this episode, Andy Pearson, VP of Creative at Liquid Death, joins Anant Sharma to unpack the brand's anti-marketing marketing strategy, where the focus is on making things people actually want to watch. From launching with an ad before the product existed…
In this episode of What The Luxe, Anant Sharma speaks with Alex Schellenberger, Chief Brand & Marketing Officer at Mandarin Oriental Hotel Group, about redefining loyalty for the affluent traveller. As luxury hospitality grows more transactional, Mandarin Oriental is shifting focus toward emotional recognition and building fandom rather than points…
In this episode of What The Luxe, Anant Sharma speaks with Alex Schellenberger, Chief Brand & Marketing Officer at Mandarin Oriental Hotel Group, about redefining loyalty for the affluent traveller. As luxury hospitality grows more transactional, Mandarin Oriental is shifting focus toward emotional recognition and building fandom rather than points…
Peace One Day’s mission is to institutionalise the International Day of Peace on 21st September and create a more just, inclusive, sustainable and peaceful world. In conversation with Anant Sharma on What The Luxe, Jeremy shares the idea behind the movement and the extraordinary journey of bringing it to life.…
Peace One Day's mission is to institutionalise the International Day of Peace on 21st September and create a more just, inclusive, sustainable and peaceful world. In conversation with Anant Sharma on What The Luxe, Jeremy shares the idea behind the movement and the extraordinary journey of bringing it to life.
In this episode of What The Luxe, Anant Sharma speaks with Carolyn Turnbull, CEO of Nammos Hotels & Resorts. From her formative years working alongside one of hospitality's most influential founders to leading the global expansion of Nammos, Carolyn reflects on brand guardianship, ambition, and the discipline required to build…