S5E12: The Hospitality Takeover with Alexander Robertson, VP of Brand, Digital & Loyalty at Jumeirah
“Luxury is madness,” declares Alex Robertson, and he should know. With a career spanning Ogilvy, Dubai Tourism, Etihad and now Jumeirah, he’s spent years proving that the best hospitality experiences come from embracing that beautiful irrationality. Alex dismantles the tired luxury playbook. No corporate welcome rituals forced on jet-lagged families.…























