Filippo Arnaboldi joined Frette in 1999 as one of six employees in the US. Twenty-five years later, he leads the brand globally, having grown it from a small European heritage business into one of the world's most recognised names in luxury home textiles. Founded in 1860, Frette has supplied royal households, grand hotels, and private residences for over a century and a half, and under Filippo's stewardship it has expanded well beyond the bedroom into a broader expression of how people live at home.
In this episode, Anant talks to Filippo about what long-term stewardship of a heritage brand actually looks like, why service is the real product, and how the convergence of retail and hospitality is reshaping the way Frette reaches its customers. They also get into the discipline behind expanding a brand without overstretching it, what it means to frame quality beyond thread count, and why in a world of endless distraction, the hours you spend at home might matter more than ever.
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