James Cavagnari has built a thirty-year practice on a simple but hard-won idea: that the best spaces get better with time. The founder of Prima Design, a Florence-based studio working across luxury retail, hospitality and residential, joins Fred Moore to talk about craft, context and the discipline of designing without trends. They cover his early years rolling out stores for Ferragamo and Bulgari, the conversion of his childhood home into a Florence hotel, and why the future of luxury is moving toward the personal and the particular. A conversation about what it means to create something that truly lasts.
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