Helen Brocklebank • Walpole • CEO
S4E9: Soft Power, Cultural Capital & British Luxury with Helen Brocklebank, CEO of Walpole
As CEO of Walpole, Helen Brocklebank leads the official body for British luxury, representing over 250 of the UK’s most iconic and innovative brands.
In this episode, Helen shares her perspective on how craftsmanship, heritage and storytelling converge to create a form of ‘quantifiable soft power’ shaping how British culture is perceived around the world. We discuss the current state of the industry, from the complexities of the UK’s investment climate to Walpole’s commitment to nurturing the next generation through its Brands of Tomorrow programme.
She also reflects on her own path from luxury publishing to leading one of the sector’s most influential institutions, offering thoughtful insights into leadership as a creative practice, the value of coaching, and the enduring sense of community that defines British luxury.
