What The Luxe
What The Luxe
What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does ‘luxury’ even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today’s best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it’s craft, commerce, psychology or lore—all roads lead to value. A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.
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April 22, 2025

Helen Brocklebank • Walpole • CEO

S4E9: Soft Power, Cultural Capital & British Luxury with Helen Brocklebank, CEO of Walpole

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Season 4

As CEO of Walpole, Helen Brocklebank leads the official body for British luxury, representing over 250 of the UK’s most iconic and innovative brands.

In this episode, Helen shares her perspective on how craftsmanship, heritage and storytelling converge to create a form of ‘quantifiable soft power’ shaping how British culture is perceived around the world. We discuss the current state of the industry, from the complexities of the UK’s investment climate to Walpole’s commitment to nurturing the next generation through its Brands of Tomorrow programme.

She also reflects on her own path from luxury publishing to leading one of the sector’s most influential institutions, offering thoughtful insights into leadership as a creative practice, the value of coaching, and the enduring sense of community that defines British luxury.