What The Luxe
What The Luxe
What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does ‘luxury’ even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today’s best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it’s craft, commerce, psychology or lore—all roads lead to value. A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.
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Feb. 2, 2026

Stephen Bayley • Founder • Design Museum

72. Stephen Bayley on the Relationship Between Design and Taste

Design and taste are often spoken about as if they’re the same thing — but Stephen Bayley has spent a lifetime arguing that they’re not.

In this episode of What The Luxe, host Anant Sharma sits down with the critic, author and founding director of the Design Museum to explore the uneasy, often misunderstood relationship between design, taste and luxury. From his early encounters with architecture in Liverpool to making design a public conversation through the Boilerhouse project at the V&A, Bayley reflects on how design gained cultural authority — and how it may have lost its nerve.

The conversation ranges across everyday objects, cities, cars and consumer culture, questioning when design became a proxy for preference, how taste was commodified, and why objects are never neutral. Bayley offers a sharp critique of consensus thinking, nostalgia and the dilution of judgement — arguing that caring about the material world is not elitist, but essential.

A wide-ranging, philosophical discussion about meaning, value and why understanding the things we live with still matters.