Sarah Vachon • Citizens of Soil • Founder
S4E12: From Commodity to Community — The Value of Provenance with Sarah Vachon, Founder of Citizens of Soil
What does it take to transform one of the world’s oldest commodities into a force for good? In this episode of What The Luxe, host Fred Moore sits down with Sarah Vachon, founder and CEO of Citizens of Soil, to explore how her purpose-driven brand is shaking up the olive oil industry.
Sarah shares the personal journey that led her from supporting family friends in Crete to becoming an olive oil sommelier and launching a business built on transparency, sustainability, and fair compensation. Discover how Citizens of Soil champions small-scale, often female-led growers, pays producers above market rates, and promotes regenerative agriculture-turning every bottle into a story of provenance and positive impact.
