Oct. 25, 2023
Perla Bloom • Electronic Arts • Global Strategy Lead
S2E7: Don’t Hate The Player with Perla Bloom, Global Strategy Lead at Electronic Arts
Our first team host and Head of Marketing Juliet Watkin-Rees sits down with Perla Bloom, Global Strategy Lead at Electronic Arts, to enlighten forward-thinking luxury brands on the gaming opportunity, clarify widespread misconceptions and demystify the space for those who have yet to get to grips with it – underpinned by a call for brands to value players just as much as they value traditional media audiences.
