Philippe Zuber • CEO • Kerzner International
73: Can Luxury Be Scaled? With Philippe Zuber, CEO of Kerzner International
In this episode, Philippe Zuber, CEO of Kerzner International, joins Anant Sharma to explore how one of the world’s most ambitious hospitality groups approaches growth without dilution.
From Atlantis and One&Only to the launch of SIRO and Rare Finds, Philippe shares how Kerzner thinks about luxury as an ecosystem — where emotion, memory and habit matter more than transactions or points. They discuss why restraint can be a strategic advantage, how loyalty is earned through return rather than reward, and why the future of luxury depends as much on what brands refuse to do as what they pursue.
A conversation about scale, discipline, and the real cost of getting luxury wrong.
