Maz Farrelly • Ex-Producer of The X Factor

In this episode of What The Luxe, Anant Sharma sits down with Maz Farrelly, the former television executive behind some of the most-watched formats in the world, to unpack what luxury brands can learn from the mechanics of mass entertainment.

From producing global television hits to advising leaders and brands today, Maz argues that attention is never owed — it’s earned. Drawing on decades spent building shows that people actively choose to watch, she explores how desire, illusion and respect for the audience are just as critical in brand-building as they are in television.

Together they discuss why “boring is disrespectful”, why hope is not a strategy, and how brands can create moments people actually care about — without shouting, diluting their values or chasing trends. A sharp, entertaining conversation about attention as currency, popular culture as a teacher, and why luxury can’t afford to ignore how people really engage.