George Broke • The Soke • COO

George Broke, COO of The Soke, joins Fred Moore to discuss how mental healthcare is evolving beyond traditional clinical models toward a premium, hospitality-driven approach. From their unique client services team that acts as healthcare concierges to daily multidisciplinary meetings that ensure no practitioner works in isolation, George explains how The Soke is addressing the fragmented UK mental health landscape.

The conversation explores the concerning rise in under-35 suicide rates, the shift from crisis-driven to preventative mental health approaches, and why George believes we're living through a crisis of safety rather than just mental health. We also delve into The Soke's international expansion strategy, the challenge of regulation and George's personal journey from banker to healthcare innovator.