What The Luxe
What The Luxe
What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does ‘luxury’ even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today’s best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it’s craft, commerce, psychology or lore—all roads lead to value. A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.
Choose your favorite podcast player
Oct. 7, 2025

Edwin Brenninkmeyer • Oriens Aviation • Founder & CEO

57. The Business of Flight with Edwin Brenninkmeyer, Founder & CEO of Oriens Aviation

In this episode of What The Luxe, host Fred Moore sits down with Edwin Brenninkmeyer, Founder and CEO of Oriens Aviation, to unpack the mechanics, mindset, and meaning behind modern private aviation.

A commercial and private pilot with more than two decades of experience, Edwin brings the precision of a pilot and the perspective of an entrepreneur to a conversation about what true craftsmanship means in an industry often mistaken for theatre. He shares the founding story of Oriens Aviation, its partnerships with Pilatus, Tecnam, and Cirrus, and how integrity and long-term value creation sit at the heart of his leadership philosophy.

From sustainability and electric flight to the psychology of service and operational excellence, this is an inside look at how purpose, precision, and trust elevate the business of flight.