What The Luxe

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does ‘luxury’ even mean? What qualifies?Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today’s best-in-class.Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it’s craft, commerce, psychology or lore—all roads lead to value.A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.

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April 20, 2026

84. Rethinking Wellness Hospitality, with Loui Blake, Co-Founder of Long Lane

Show Notes

Long Lane is not a spa, a hotel or a members’ club. It’s a rethink of how hospitality can operate when health is the starting point.

Co-founder Loui Blake joins Fred Moore to unpack the model behind it. From designing environments that support both social and physical wellbeing, to building an audience in public before the doors have even opened.

They discuss the changing expectations of younger consumers, the limits of traditional wellness, and why the next wave of hospitality may look very different from what came before.