March 23, 2026
80. Liquid Death: Selling Water Like It’s Entertainment with Andy Pearson, VP of Creative
Liquid Death didn’t grow by following category rules.
In this episode, Andy Pearson, VP of Creative at Liquid Death, joins Anant Sharma to unpack the brand’s anti-marketing marketing strategy, where the focus is on making things people actually want to watch.
From launching with an ad before the product existed to building an in-house creative model, Andy shares how Liquid Death approaches marketing when the product itself doesn’t change. The conversation explores how humour, cultural instinct and a clear point of view can create value in a category defined by sameness.
This is a look at a different way of building brands, one that prioritises attention, entertainment, and making work that people choose to engage with.