Hanan Eissa • Vice President of Marketing & PR • Atlantis Dubai

In this episode, Anant Sharma speaks with Hanan Eissa, VP Marketing & PR at Atlantis The Royal, about the industry’s blind spot and how it shapes the way hospitality builds brands.

With a background in FMCG and agency strategy, Hanan brings commercial rigour to luxury hospitality, grounded in product, pricing and consumer psychology. Together, they examine how marketing drifts toward surface-level visibility, how sameness creeps in, and how reference points become too narrow.

From launching Atlantis The Royal next door to an established icon, to backing ambitious creative decisions on a global stage, this is a conversation about clarity, conviction and the thinking required to operate at scale.

They also discuss the commoditisation of “luxury”, time as a defining currency of modern hospitality, and why the industry needs to widen its field of vision.